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What THEY Think

GALKAL have been a valued research partner of Fonterra for 4 years now. They have been instrumental in building our consumer understanding and helping shape our brand and category strategies. Over the last 4 years we have partnered with GALKAL on a variety of qualitative and quantitative projects ranging from positioning and innovation work to large scale segmentations. We continue to use GALKAL as they are able to extract deeper insights and motivations around human behaviour and translate those findings into commercial implications and solutions.

Consumer Insights and Planning Manager
Fonterra Australia

GALKAL was just so impressive on some recent qualitative concept work we commissioned. We had a new concept created in Europe that we needed to evaluate under crash timings, in Australia. After a briefing conducted over Skype, they got the idea immediately and not only managed to set up the concept work in the tight timeframe, but their insights collected along the way, improved the concept significantly and their post research de-brief convinced the client to proceed with the project. If this isn't ‘can do’ I don’t know what is - I wouldn’t hesitate recommending them; a shit hot agency.

Btech Ventures for Pernod Ricard

We have recently begun working closely with Galileo Kaleidoscope on a number of key strategic projects within the Westpac AFS business and have been impressed by the quality of the team and their thinking. The team is experienced, has solid commercial acumen and most importantly, are great partners to work with.

Senior Manager
AFS Strategic Marketing | Westpac

Galileo Kaleidoscope brought a strong combination of academic thinking with extensive business experience to identify new opportunities and aid future growth for (Company) in Australia and NZ.

(Former) Director Consumer & Business Insights | McDonald’s Australia & New Zealand
(Currently) Snr. Director – APMEA Marketing

We recently engaged Galileo Kaleidoscope to undertake a key strategic review and brand strategy development program for the Priceline brand. Priceline compete in a highly competitive complex category and Galileo Kaleidoscope were able to deliver us clear and concise consumer insights built around a strong and powerful motivational segmentation. This segmentation has been accepted from the board down and we are now looking to implement the key insights throughout the business. I would highly recommend Galileo Kaleidoscope for any difficult or challenging projects due to their strong strategic thinking.

Marketing Director

GALKAL were appointed to help us strengthen our understanding of an entirely new category and to generate compelling and powerful insights about potential positioning territories for a new brand. The Qual team, worked with us collaboratively, proactively challenging our existing assumptions and evolving the qual research over the course of the project to ensure we optimised the results. From an incredible amount of data and information, they distilled the results into concise, actionable opportunities which we later progressed into quant. The research debrief was exceptionally well received by key stakeholders, both locally in Australia and internationally and has been recognised as a "best in class" output within the ABWF business.

Marketing Manager – Australasia
AB World Foods

Over the last year, we have come together as a Home Entertainment industry working group consisting of studios such as Universal, Sony, Warner Bros and 20th Century Fox, with the aim of launching a revolutionary new digital entertainment format to Australia/NZ.

We needed a strategic research partner that was able to cut through the complexity of this innovation, simply annunciate the concept to consumers, understand their future needs, and ascertain the most beneficial product and service elements, in order to revise the concept and build a brand and communications strategy.

Galileo Kaleidoscope dedicated their most senior resources to the challenge, and what resulted, rather remarkably, was industry wide alignment on the key hurdles we needed to overcome, and consumer centric proposed solutions.

I would highly recommend GalKal for the most complex technological project, and will continue to keep them close as a pivotal strategic partner.

Strategy Director | Universal Sony Pictures Home Entertainment
Australia Pty Limited

I recently commissioned a large piece of strategic research for the Sanitarium business. I was very impressed not only with the way in which GALKAL handled the process of the research project itself but particularly with the high quality of thinking and clarity that they were able to deliver. In my experience there are many agencies who deliver qual and quant research but very few are genuinely able to deliver exceptional quality of thinking at the back end of a project. The Sanitarium team consequently has walked away with a strong sense of clarity in understanding of the brand opportunities together with a high level of confidence in taking action from this piece of work. I would not hesitate in recommending GALKAL as a high quality strategic research agency from this experience.

Director Of Insights, Inner Perspective
On behalf of Sanitarium

Just a quick note to confirm that, out of the 3 consulting projects I commissioned, yours is the only one to have delivered to expectations and frankly very fully.

Congratulations to you on the strength of the team you have built at GALKAL


We see Galileo Kaleidoscope as an extension of the J&J team. They consistently go beyond delivering data—always offering insightful conclusions and actionable recommendations which come from excellence in research execution and a deep knowledge of our businesses. They are also proactive in looking for ways to help us spend our research funds in a smarter, more efficient way.Truly, a valued business partner for J&J.

Global Strategic Insights l Johnson & Johnson Asia Pacific

Galileo Kaleidoscope has been an asset to the Vitasoy brand and business for over 3 years. Galileo Kaleidoscope’s professionalism and dedication to their clients starts at the briefing stage, with a strong collaborative approach to deliver the right outcome. Through the research process, GALKAL are innovative in their approach and display a strong empathy with many different types of consumers, which leads to the development of real insights. This results in an honest, thorough and insightful research report that delivers fact based actions and recommendations. GALKAL’s dedication, in particular Anna-Rose Stancombe, to a good outcome for her clients is displayed in her follow up past the final presentation, through to the launch of the project.

Sales & Marketing Manager

Galileo Kaleidoscope was appointed to research the development of a new premium brand for the Kraft Foods business while I was in the role of Group Marketing Manager. The project explored a variety of branding, positioning, design and product options at a Masterbrand level and evaluated each across multiple product categories. From start to finish Galileo Kaleidoscope delivered a very smoothly run project with clear macro and category level insights and actionable and ownable positioning and product insights. GALKAL worked extremely efficiently with multiple internal stakeholders and external agencies, which could have easily been a challenge in the time frame had it not been for their collaborative style, organisation and conviction in their recommendations. The project resulted in the successful launch of the J.L.Kraft brand and I would not hesitate in recommending them.

Ex Group Marketing Manager
Kraft Foods