David Ogilvy and the Ogilvy agency back in the 70's & 80's used to write prodigiously about brands and create big ideas that nurtured and sustained big global brands. As a member of the Ogilvy family I grew up on brands, and of course David's infamous perspective on consumer research – "One shouldn't use research like a drunk uses a lamppost...to lean on! Rather research should be used to illuminate!"
The White Board.
The winding road of discovery to the nugget of truthful and actionable insight.
James Dyson – who understands great functionality can be combined with a beautiful aesthetic
People… working with clients, great colleagues/teams, consumers, agency partners and suppliers… We are surrounded by people and I love it!
Oh that is too hard to answer – Cities are like children each with their own special something, each should be appreciated individually and definitely never be favoured ☺ ... So of my 'children' I would say... I would say I love London; because I met and fell in love with my husband there and I lived there for some of the best years of my life. New York, because let's face it no other city is like it and Sydney, because it is home and beautiful!
A commercial bent, an interest around consumer motivation, a great way to apply a (very average) maths-based degree.
Its variety, and the people I work with.
I get to hang out with people all day who feed me, walk me, play with me, pat me. And I get to show everyone who comes to the front door, just how scary I am.
Laika, the Russian stray and first animal to orbit the Earth, in 1957... a truly pioneering pup! Woof
The people! Engaging with so many great minds and thinkers. There's always something new to learn from someone.
William Gibson, ostensibly a science fiction author, Gibson's more recent work is immersed in the present day, but his perspective and language create a sense of a world within a world. Encouraging you to look differently at the mundane.
The great thing about research and quantitative research in particular, is that it offers a great balance of two skills, of which most careers can only offer one. It allows your analytical side to flourish - being deep in data searching for patterns and answers, whilst also giving you the fulfilling ability to relate and discuss these answers with your clients. Not many jobs can offer both of those things.
The freedom you have to create a compelling story from an endless amount of data – as boring and geeky as most people think data is, it can be a very beautiful thing!
Marketing saved me from completing my law degree!
Gough Whitlam was a visionary, a forward thinker ahead of his time with a remarkable ability to see the humanity in politics for example his position on Aboriginal rights.
Tim Berners-Lee – He invented the world wide web and then gave it away, LEGEND!
In the beginning it was the better class schedule at University. After that it was that I love finding out what people think and how we can make better business decisions through informed thinking.
I love travelling and even though I have seen a lot of cities, my favourites ones tend to be the places I call home due to friends, family and a lot of good memories - Dublin, Auckland and Invercargill (even though some might challenge the city status – it totally is!)
Music. My best ideas usually come to me whilst listening to music on the train; and I never underestimate the power of a good conversation.
Fukuoka, Japan. It's a bit like Tokyo mashed with Byron Bay, so cool.
I love ads, and I originally began studying marketing with a view to working in advertising. However, as I studied the various aspects of commerce and marketing, I realised that market research was much more in line with my strengths and interests.
Studying people means that I am always learning new things.
As a geeky as it sounds I see it as a perfect venn diagram with three parts, understanding what people think, the opportunity to work on fantastic brands and last but not least indulging in my love of numbers.
No two days are the same and the chance to work with fantastic colleagues and clients.
Ordinary people doing extraordinary things.
Quite a few to choose from.. Sydney would be one of them, the weather, the food, the beach, the harbour... it is not easy not to like it... Amsterdam is another ..sense of national pride... but possibly Berlin.. a very cool city with a fascinating history and full of progressive ideas.
I’ve always had a fascination in the way people think and why they do the things they do. I’m also studying marketing and psychology at university, so getting this job is really exciting for me because I get to see how what I’m studying works in the ‘real world’.
The company culture. I’ve never worked at a place with a culture like this. When I describe it to my friends, I say it’s like they are a warm welcoming family that you really want to be a part of.
An interest in consumer psychology and love of commercial art, particularly branding and packaging.
Social networks such as Tumblr and Pinterest where every day people share their incredible art and other creations, encouraging me to keep expanding my own skills.
Curiosity. Answering the questions I never knew I had and getting the inside scoop on brands we see every day.
I’m constantly fascinated and excited by the progression of technology and the digital world. In particular how it is shaping our everyday interactions and forces companies to remain competitive and relevant.
Applying scale to Psychology - stripping everything down to the bare essentials of our shared human needs that haven’t really changed in two million years.
Benjamin Franklin: the most prodigious polymath - for being a professional novice, inventor, social engineer, freemason, printer, politician and postmaster. Who has had the single biggest impact on modern science, politics and culture by harnessing the power of the generalist and connected thinking.
Even as a kid I was a fan of the question ‘why’ and I guess I never grew out of it. Now it’s just evolved into more complex questioning, but finding out the reasons behind why and how people do the things they do is fascinating.
Getting to work with great minds and fantastic people. Also getting to venture out into the real world and meet new people all the time when we’re in field.
I adore Venice! The food, architecture, history and the incredibly unique culture just made it a fabulous place to be. Every little alleyway leads you to another fabulous discovery.
I am constantly learning new things, finding new ways of working with data and every day is different.
I never stop learning as each new project opens my eyes to how people think and act across a variety of scenarios and how these insights can be applied to improve brand performance.
Abigail Forsyth (KeepCup) – by creating a reusable coffee cup she brought the issues of sustainability into the mainstream and proved that one small change can really make a big impact.
I love that there are always new and challenging problems to be solved through deep and innovative thinking. It keeps the job challenging, interesting, and rewarding!
I admire Elon Musk in his pursuit of a wide range of ambitious innovation. He takes incredible risk, and throws a lot of money and talent at achieving ambitious goals which many would dismiss as impractical. While his road will no doubt be paved with a number of failures, I am sure he will achieve much along the way.
The School of Life. Founded in London in 2008 and now with locations scattered across the world, The School of Life is devoted to developing emotional intelligence through the help of culture, with the aim to make one’s life more fulfilling.
Simon Sinek. I love his energy and passion to inspire others.
San Francisco, California. The wharf, the buskers, the tram – what’s not to love.
When you see something in the data that sparks an idea. Something that reaffirms a secret hunch, or goes completely against everything you thought you’d see.
I’m constantly learning new things about humans and the world we live in (I’m the gal talking stats and sociology at the party). I also love that my work gives me the opportunity to see otherwise ‘mundane’ or ordinary things in a new and exciting light. I’ll never look at butter the same way again.
Genevieve Bell. A badass anthropologist that enlightens us all on the intersection of culture and technology. Very cool.
Having grown up in 3 continents, I was naturally drawn to the unique ways people behave in different countries and its implications in developing solutions that solve their pressing problems. Consumer research & Brand Strategy was a natural sweet spot for me to work in this space.
Ooh! That’s a hard one. Would have to be a tug of war between Chicago and Sydney. I loved living in Chicago for the chill vibes and jazz scene. Sydney is one of the most beautiful cities I have ever lived in. Love the outdoorsy feel and the beaches.
I have always been fascinated by the psychological, cognitive & emotional factors behind an individual’s choices in their everyday lives. As I grew older, these interests in human behaviour naturally developed into how brands interconnect with their consumers and maintain that crucial competitive advantage.
Cusco, in the Peruvian Andes, which has just about everything you could ever ask for in a city. Delicious Peruvian food and drink, stunning mountainous scenery, and just a couple hours from the spectacular Incan site of Machu Picchu.