David Ogilvy and the Ogilvy agency back in the 70's & 80's used to write prodigiously about brands and create big ideas that nurtured and sustained big global brands. As a member of the Ogilvy family I grew up on brands, and of course David's infamous perspective on consumer research – "One shouldn't use research like a drunk uses a lamppost...to lean on! Rather research should be used to illuminate!"
The White Board.
People… working with clients, great colleagues/teams, consumers, agency partners and suppliers… We are surrounded by people and I love it!
Oh that is too hard to answer – Cities are like children each with their own special something, each should be appreciated individually and definitely never be favoured ☺ ... So of my 'children' I would say... I would say I love London; because I met and fell in love with my husband there and I lived there for some of the best years of my life. New York, because let's face it no other city is like it and Sydney, because it is home and beautiful!
A commercial bent, an interest around consumer motivation, a great way to apply a (very average) maths-based degree.
Its variety, and the people I work with.
The great thing about research and quantitative research in particular, is that it offers a great balance of two skills, of which most careers can only offer one. It allows your analytical side to flourish - being deep in data searching for patterns and answers, whilst also giving you the fulfilling ability to relate and discuss these answers with your clients. Not many jobs can offer both of those things.
The freedom you have to create a compelling story from an endless amount of data – as boring and geeky as most people think data is, it can be a very beautiful thing!
Marketing saved me from completing my law degree!
Gough Whitlam was a visionary, a forward thinker ahead of his time with a remarkable ability to see the humanity in politics for example his position on Aboriginal rights.
Tim Berners-Lee – He invented the world wide web and then gave it away, LEGEND!
In the beginning it was the better class schedule at University. After that it was that I love finding out what people think and how we can make better business decisions through informed thinking.
I love travelling and even though I have seen a lot of cities, my favourites ones tend to be the places I call home due to friends, family and a lot of good memories - Dublin, Auckland and Invercargill (even though some might challenge the city status – it totally is!)
Music. My best ideas usually come to me whilst listening to music on the train; and I never underestimate the power of a good conversation.
Fukuoka, Japan. It's a bit like Tokyo mashed with Byron Bay, so cool.
I love ads, and I originally began studying marketing with a view to working in advertising. However, as I studied the various aspects of commerce and marketing, I realised that market research was much more in line with my strengths and interests.
Studying people means that I am always learning new things.
As a geeky as it sounds I see it as a perfect venn diagram with three parts, understanding what people think, the opportunity to work on fantastic brands and last but not least indulging in my love of numbers.
No two days are the same and the chance to work with fantastic colleagues and clients.
Ordinary people doing extraordinary things.
Quite a few to choose from.. Sydney would be one of them, the weather, the food, the beach, the harbour... it is not easy not to like it... Amsterdam is another ..sense of national pride... but possibly Berlin.. a very cool city with a fascinating history and full of progressive ideas.
An interest in consumer psychology and love of commercial art, particularly branding and packaging.
Social networks such as Tumblr and Pinterest where every day people share their incredible art and other creations, encouraging me to keep expanding my own skills.
Curiosity. Answering the questions I never knew I had and getting the inside scoop on brands we see every day.
I’m constantly fascinated and excited by the progression of technology and the digital world. In particular how it is shaping our everyday interactions and forces companies to remain competitive and relevant.
Applying scale to Psychology - stripping everything down to the bare essentials of our shared human needs that haven’t really changed in two million years.
Benjamin Franklin: the most prodigious polymath - for being a professional novice, inventor, social engineer, freemason, printer, politician and postmaster. Who has had the single biggest impact on modern science, politics and culture by harnessing the power of the generalist and connected thinking.
Even as a kid I was a fan of the question ‘why’ and I guess I never grew out of it. Now it’s just evolved into more complex questioning, but finding out the reasons behind why and how people do the things they do is fascinating.
Getting to work with great minds and fantastic people. Also getting to venture out into the real world and meet new people all the time when we’re in field.
I love that there are always new and challenging problems to be solved through deep and innovative thinking. It keeps the job challenging, interesting, and rewarding!
I admire Elon Musk in his pursuit of a wide range of ambitious innovation. He takes incredible risk, and throws a lot of money and talent at achieving ambitious goals which many would dismiss as impractical. While his road will no doubt be paved with a number of failures, I am sure he will achieve much along the way.
San Francisco, California. The wharf, the buskers, the tram – what’s not to love.
When you see something in the data that sparks an idea. Something that reaffirms a secret hunch, or goes completely against everything you thought you’d see.
I have always been fascinated by the psychological, cognitive & emotional factors behind an individual’s choices in their everyday lives. As I grew older, these interests in human behaviour naturally developed into how brands interconnect with their consumers and maintain that crucial competitive advantage.
Cusco, in the Peruvian Andes, which has just about everything you could ever ask for in a city. Delicious Peruvian food and drink, stunning mountainous scenery, and just a couple hours from the spectacular Incan site of Machu Picchu.